Hotelvak Vlaanderen

Advertising in Hotelvak is continuously building name, brand and company image and awareness. Practice shows that, besides the short-term response, the long-term effect of your advertising emphatically contributes to your regional profile. Let people know who you are, what you do and where they can find you.

Attractive combo packages or a tailor-made proposal

Thanks to our multimedia approach, we offer you excellent opportunities to reach professionals in your field and generate or increase brand awareness. The focus here is on high-quality content and maximum exposure for your organisation.

We offer attractive combo packages, where we optimally coordinate the channels to be deployed to create a large reach and effective contact moments. This via the combination between editorial and publicity. Content in a professional magazine and via an online platform. Banners on the website or in a newsletter have a high attention value. Our newsletters are read by an interested audience. Our social media posts inform and inspire.

The combo packs contain all kinds of features to meet the information needs of professional readers. The project manager can provide you with information on this. Our media strategists and campaign marketers advise and support with tailor-made campaigns. So you are always assured of an optimal market approach.

Inform, inspire and connect

Our expert editors have the necessary knowledge and experience. They collect relevant content, get professionals talking and present it in a way that is useful for the advertiser. The creative team ensures perfect formatting for both print and online.

Print

With our trade journals and magazines, we reach thousands of professionals in the Netherlands and Belgium. Each magazine offers quality content, a professional image and the opportunity to profile your brand to a valuable target group.

Our advertisers

Possibilities

For us, print does not stand alone. It is part of a smart media mix, in which we combine print with online, audio, video and networking activities. This way, the pillars reinforce each other and you get maximum return from your communication.

Online

Reach and growth through digital channels

Expand your online reach with Louwers Mediagroep's digital media solutions. Websites, newsletters, and platforms that truly resonate with your target audience.

Online visibility with impact

Digital media are indispensable for strong positioning. With our online platforms, websites and newsletters, we bring companies into direct contact with their target audience.

Benefits of online media

• Measurable & scalable - Results are insightful and campaigns can be flexibly adjusted.
• Fast & up-to-date - Your message is instantly live and immediately reaches the right people.
• Target - Targeted targeting increases relevance and conversion.

Our online channels

We offer niche platforms and digital magazines visited by thousands of professionals every day. So you are assured of quality reach within your sector.

Articles

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HotelTech

Innovation that opens doors, closes doors and more

28 November 2025

HotelTech

Modern KNX home automation with the most exclusive finish

27 November 2025

Podcasts

Stories that stick

Bring your brand closer with podcasts and audio formats from Louwers Mediagroep. Personal, inspiring and effective.

The power of audio

Audio is intimate and personal. Podcasts and branded audio formats make it possible to offer depth and build a long-term connection with your target audience.

Why audio works

• Authentic & personal - Listeners feel immediately addressed.
• Depth - Audio gives the space to tell stories at length.
• Flexible - To be listened to whenever and wherever the target audience wants.

Our audio formats

We produce podcasts and audio series that match the interests of professionals and decision-makers in your industry.

Video

Visible with moving image

Strengthen your brand with professional videos from Louwers Mediagroep. Interviews, reports and social content that really make an impact.

Why video is indispensable

Video is the medium to bring stories to life. It combines emotion, images and sound to powerfully convey your message.

Benefits of video

• High commitment - Video attracts attention and is better remembered.
• Versatile - Suitable for websites, social media, events and presentations.
• Professional image - A well-produced video reinforces your brand value.

Our video productions

From short social media clips to extensive reports, we provide strong productions that strike the right chord with your target audience.

Events

Connect and inspire

Louwers Mediagroep connects professionals and companies through events, communities, and professional platforms. Where knowledge and business come together.

Valuable encounters

In a digital world, personal contact remains essential. With our events, communities and platforms, we bring professionals together.

Why our network is valuable

• Direct connection - Face-to-face contact with your target audience.
• Knowledge & inspiration - Leading experts and hot topics.
• Business opportunities - New contacts lead to concrete collaborations.

Our events & communities

From small-scale seminars to large-scale trade fairs, we create places where knowledge sharing and business go hand in hand.

Subscriptions

Hotelvak and l’Hôtelier focus on hotel owners, sales and marketing managers, and hotel chains in Belgium. The platform also reaches owners of B&Bs, designers, interior decorators, and designers. Federations, trade associations, purchasing associations, and suppliers in the sector are also part of the target group.

4 times per year | 100 pages per edition | 6.000+ professionals | 20.000+ online visitors