Print specifications
Here are the technical requirements for advertisements and editorial content in our print editions. If your file is correct, we will process it immediately.
Advertisement specifications
Specifications for commercial placements and advertisements.
File formats
- Certified PDF (preferred). Download our PDF profile via the button below.
- PDF (print quality, fonts and images embedded, be careful with transparency).
- Short naming with allowed characters a to z, 0 to 9 and _ and no special characters / < > $ *
Additional information
- For cutting marks page position: centre.
- If bleeding: maintain 3 mm all around.
- Do not use spot colours, convert these to CMYK.
- Images minimum resolution of 300 dpi at actual print size (100%).
- Do not use border lines for 1/4 and 1/2 page advertisement.
- A PDF may consist of only 1 page.
Advertisement sizes
- Advertisement
- Bleed (+3 mm)
All sizes on the same scale. Sizes in mm, width × height.
Note: for 1/1 and 2/1 pages, a bleed of 3 mm all around is mandatory. Ensure that backgrounds and images that bleed extend into this margin to prevent white edges after cutting. Texts and logos must remain at least 5 mm inside the cutting edge.
Editorial content specifications
Guidelines for submitting articles and accompanying images.
Editorial rules
- Approach: Informative and editorial; write in the third person.
- Titles: No company or product names in headings or subheadings.
- Quotes: Introduce the person fully once (name, role, company); thereafter, use only the surname.
- Restrictions: No logos, contact details, websites, QR codes or slogans.
- Word limit: 1/1 page: maximum 350 words, 2/1 page: maximum 500 words.
Photography and images
Send a number of project or product photos with the text. They must meet the following conditions:
- Give the image files a clear name (e.g. project_xxx_photo1).
- No logo, watermark or mention of photographer, website or company in the photos.
- Every photo needs a caption (state clearly which caption belongs to which photo).
- Consent that we may use the images freely in space and time (send any source credits along).
| Camera (MP) | Pixels | Print (300 dpi) |
|---|---|---|
| 1,2 MP | 1280 × 960 | ±10 × 8 cm |
| 5 MP | 2560 × 1920 | ±21 × 16 cm |
| 8 MP | 3456 × 2304 | ±30 × 20 cm |
| 12 MP (recommended) | 4000 × 3000 | ±34 × 25 cm |
| 24 MP | 6000 × 4000 | ±50 × 33 cm |
General and contact
Technical details
- Printing process
- Offset
- Paper (inside)
- 120 gsm hv offset
- Paper (cover)
- 250 gsm hv offset
- Type area
- 23 × 29.7 cm
- Finish
- Full colour
Other information. Supply the PDF in high resolution via the upload link we send you by email, or in the Louwers Portaal.
Any questions?
Call or email us if you have any doubts about a specification or about submitting your material, and we will assist you.
Studio (NL and BE)studio@louwersmediagroep.nl
Questions about supplying material.
Is your question not listed? Call us or ask it via the contact form.
Where do I supply my advertisement?
Via the upload link you receive by email after booking, or in the Louwers Portaal. Questions: traffic@louwersmediagroep.nl (Netherlands) or traffic@louwersmediagroep.be (Belgium).
Can you design the advertisement for me?
Yes. Our studio creates advertisements, banners and mailings based on your house style and materials: studio@louwersmediagroep.nl.
How do I supply a press release?
Via the form on the page Supply press release. The editorial team assesses each release for relevance and news value.