Binnenwerk
For interior builders, stand builders, interior architects and consultants in the interior construction sector. Trade magazine, platform, newsletter and LinkedIn page, with an editorial team that knows the sector.
Do you read Binnenwerk? Visit Binnenwerk onlineSubscriptionLinkedIn
Everything for Binnenwerk in one place.
What Binnenwerk does for your company.
Found.
When your customer searches, in Google or with an AI assistant.
Your editorial article is publicly available and indexed on Binnenwerk, just like the full transcript of your video and podcast. This way, your company, products and projects are discoverable online for the long term in Google, and possibly as a source in AI responses. What each article does, you can see in your campaign report.
Known.
By interior builders, stand builders and consultants.
Your story in the trade magazine Binnenwerk, on their desk. And in the newsletter and on the LinkedIn page of Binnenwerk.
Chosen.
Because they already saw and heard you.
A video shows how you work, a podcast lets you hear how you think. This way, your story comes to life even more, and thanks to the full transcripts, it remains discoverable online for the long term.
You can use this on Binnenwerk.
Choose one form or combine. Reach, formats and rates are in the media kit.
All about the five channelsEditorial article
A project article, thematic article or a presentation of your company or product, in the trade magazine, on the platform and in the newsletter. Our editorial team writes it after an interview, by phone or video call. You can also supply it yourself.
Advertisement
Full page, half page, spread or cover position in the issue that suits your season.
Banner and newsletter
Leaderboard, rectangle or halfpage on the platform, and a spot in the readers' newsletter.
Video
Company feature or project video, filmed on location and placed on the platform with an article and the full transcript, and shared via newsletter and LinkedIn.
Your own podcast
One episode or a whole series under your name, about your expertise, recorded in our studio in Weert or Oostkamp, with full transcript on the platform, and shared via our channels and the podcast apps.
Company directory
Your own company page on the platform where all your publications come together.
The publication dates for 2027 are in the media kit. Request the media kit 2027
Platform for the interior construction industry.
Binnenwerk is a platform for and by professionals in the interior construction industry, in the broadest sense of the word. It targets interior construction companies, stand builders, interior architects, consultancy and design agencies, project furnishers, wall and floor decoration companies, suppliers of construction and furniture fittings, kitchen suppliers and other manufacturers and suppliers for interior construction.
In Binnenwerk, producers, suppliers and customers inform the target audience about new products and available materials. They address the choices made by architects, interior designers and end users. Regular features include news and information about sheet materials, coatings and paint, software, furniture and door fittings, processing machines, wood and raw materials. Product development, sustainability, smart technology, circularity and the environment are also covered.
With our trade magazines and other titles, we reach thousands of professionals in the Netherlands and Belgium. Each trade magazine offers you an editorial environment to profile your brand to readers working in the sector.
Possibilities
Print is part of a media mix for us. We combine the trade magazine with online, audio, video and network activities, so that the channels complement each other.
Online
Reach via digital channels
Increase your online reach with the digital media of Louwers Mediagroep: websites, newsletters and platforms that your target audience reads.
Online visibility
Online media contribute to the positioning of your company. Through our online platforms, websites and newsletters, you come into direct contact with your target audience.
Advantages of online media
- Measurable and adaptable: you see the results and can adjust a campaign.
- Fast and current: your message is immediately online.
- Targeted: targeting makes your message more relevant and increases conversion.
Our online channels
Our niche platforms and digital magazines are visited daily by thousands of professionals. You reach readers from your sector there.
Articles
- Surface series gets new variants
- Flap fittings for modern kitchens and interiors
Podcasts
Reach via audio
With podcasts and audio formats from Louwers Mediagroep, you bring your brand closer to your target audience.
Audio as a medium
Audio is a personal medium. Podcasts and branded audio formats offer space for depth and help you build a long-term relationship with your target audience.
Why audio works
- Personal: the listener feels directly addressed.
- Depth: audio provides space to cover a topic extensively.
- Flexible: the listener chooses where and when to listen.
Our audio formats
We produce podcasts and audio series on topics that engage professionals and decision-makers in your industry.
Video
Visible with moving images
Louwers Mediagroep produces videos for your brand: interviews, reports and content for social media.
What video adds
Video combines images, sound and emotion. You show what you are talking about, rather than just describing it.
Advantages of video
- Attention: video stands out and is better remembered.
- Versatile: suitable for websites, social media, events and presentations.
- Professional appearance: a well-produced video supports your brand's image.
Our video productions
We create short clips for social media and extensive reports. We tailor content and form to your target audience.
Videos
- LMC featured during Houtpro+
- Houtpro+ 2025 featured
Events
Sharing knowledge and networking
Louwers Mediagroep connects professionals and companies through platforms, events and communities.
Personal contact
In addition to digital channels, personal contact remains important. With our events, communities and platforms, we bring professionals together.
What events bring you
- Direct contact: you speak to your target audience personally.
- Knowledge: experts address current themes from the sector.
- Business opportunities: new contacts can lead to collaborations.
Our events & communities
We organise small-scale seminars and large-scale fairs. Professionals share knowledge and do business there.
Subscriptions
Binnenwerk targets interior construction companies, stand builders and interior architects. The platform also reaches consultancy and design agencies, project furnishers and wall and floor decoration companies. Suppliers of construction and furniture fittings, wood and sheet materials, adhesives, sealants, paints and woodworking machines are also part of the target audience, as well as kitchen suppliers, manufacturers and suppliers within the interior construction sector.
Stay informed about news and trade information from the interior construction industry
Other platforms in this sector.
What do you want to achieve with Binnenwerk?
Per goal, you see how we approach it and with which channels.
- Build brand awarenessAmong decision-makers in your sector
- Product or project in the spotlightNew or already on the market
- A new market or regionThe Netherlands, Flanders, Wallonia
- Get found onlineIn Google and AI assistants
- More enquiries and revenueFrom your own market
- Recruit skilled staffVisible as an employer
Your story on Binnenwerk?
Binnenwerk is one of the 45+ platforms of Louwers Mediagroep. Half an hour, at your place or online. We show what is currently available about you and what a first step on Binnenwerk would be.
Prefer to call? +31 495 45 00 95 (Weert)
