Hotelvak Nederland

Communicating through Hotelvak builds the awareness and image of your name, brand and company. In addition to short-term response, your message contributes to your regional profiling in the long term. Let people know who you are, what you do and where you can be found.

Combination packages or a tailored proposal

We combine print and online to reach professionals in your field and increase your brand awareness. The focus is on substantive content that makes your organisation visible.

In a combination package, we align the channels for a wide reach and effective contact moments. Editorial content and your own message are combined in the trade magazine and on the online platform. Banners on the website and in the newsletter have high attention value, and the newsletters are read by an interested audience. Additionally, we inform our followers via social media.

The combination packages contain various options to respond to the information needs of professional readers. The project manager informs you about the content. For a tailored campaign, our media strategists and campaign marketers advise and support you.

Editorial and design

Our editors know the field. They gather trade information, give professionals a voice and present it in a way that is useful to the customer. The creative team takes care of the layout for print and online.

Print

With our trade magazines and other titles, we reach thousands of professionals in the Netherlands and Belgium. Each trade magazine offers you an editorial environment to profile your brand to readers working in the sector.

Possibilities

Print is part of a media mix for us. We combine the trade magazine with online, audio, video and network activities, so that the channels complement each other.

Online

Reach via digital channels

Increase your online reach with the digital media of Louwers Mediagroep: websites, newsletters and platforms that your target audience reads.

Online visibility

Online media contribute to the positioning of your company. Through our online platforms, websites and newsletters, you come into direct contact with your target audience.

Advantages of online media

• Measurable and adaptable: you see the results and can adjust a campaign.
• Fast and current: your message is immediately online.
• Targeted: targeting makes your message more relevant and increases conversion.

Our online channels

Our niche platforms and digital magazines are visited daily by thousands of professionals. You reach readers from your sector there.

Articles

• Reopening of an icon: The Manor Hotel Amsterdam
• Oostwegel Collection and neighbourhood reach agreement on revised expansion plan for Kruisherenhotel Maastricht

Podcasts

Reach via audio

With podcasts and audio formats from Louwers Mediagroep, you bring your brand closer to your target audience.

Audio as a medium

Audio is a personal medium. Podcasts and branded audio formats offer space for depth and help you build a long-term relationship with your target audience.

Why audio works

• Personal: the listener feels directly addressed.
• Depth: audio provides space to cover a topic extensively.
• Flexible: the listener chooses where and when to listen.

Our audio formats

We produce podcasts and audio series on topics that engage professionals and decision-makers in your industry.

• 8: Portrait interview with Marijke Vuik, Chair of Koninklijke Horeca Nederland
• 7: Portrait interview with Jeroen Werdmölder, General Manager at the Waldorf Astoria Hotel in Amsterdam

Video

Visible with moving images

Louwers Mediagroep produces videos for your brand: interviews, reports and content for social media.

What video adds

Video combines images, sound and emotion. You show what you are talking about, rather than just describing it.

Advantages of video

• Attention: video stands out and is better remembered.
• Versatile: suitable for websites, social media, events and presentations.
• Professional appearance: a well-produced video supports your brand's image.

Our video productions

We create short clips for social media and extensive reports. We tailor content and form to your target audience.

Events

Sharing knowledge and networking

Louwers Mediagroep connects professionals and companies through platforms, events and communities.

Personal contact

In addition to digital channels, personal contact remains important. With our events, communities and platforms, we bring professionals together.

What events bring you

• Direct contact: you speak to your target audience personally.
• Knowledge: experts address current themes from the sector.
• Business opportunities: new contacts can lead to collaborations.

Our events & communities

We organise small-scale seminars and large-scale fairs. Professionals share knowledge and do business there.

Subscriptions

Hotelvak targets decision-makers in the hospitality industry and their professional partners. The platform also reaches investors, hotel owners, hoteliers, management and project leaders, as well as architects, decorators and designers. Hotelvak provides current trade information and follows developments in construction, interior design, software, sustainability, personnel, marketing, revenue, branding and ICT.

Stay informed with trade information about hotel management, interior design and design in the Netherlands