Platform for Wallonia

L’Hotelier

French-language edition for the hotel industry in Belgium. Trade magazine, platform, newsletter and LinkedIn page, with an editorial team that knows the sector.

Do you read L’Hotelier? Visit L’Hotelier onlineSubscriptionLinkedIn

Cover of L’Hotelier
What it gets you

What L’Hotelier does for your company.

  1. Found.

    When your customer searches, in Google or with an AI assistant.

    Your editorial article is publicly available and indexed on L’Hotelier, just like the full transcript of your video and podcast. This way, your company, products and projects are discoverable online for the long term in Google, and possibly as a source in AI responses. What each article does, you can see in your campaign report.

  2. Known.

    By French-speaking hoteliers in Belgium.

    Your story in the trade magazine L’Hotelier, on their desk. And in the newsletter and on the LinkedIn page of L’Hotelier.

  3. Chosen.

    Because they already saw and heard you.

    A video shows how you work, a podcast lets you hear how you think. This way, your story comes to life even more, and thanks to the full transcripts, it remains discoverable online for the long term.

Through our channels: print online audio video network

What you can use

You can use this on L’Hotelier.

Choose one form or combine. Reach, formats and rates are in the media kit.

All about the five channels
  • Editorial article

    A project article, thematic article or a presentation of your company or product, in the trade magazine, on the platform and in the newsletter. Our editorial team writes it after an interview, by phone or video call. You can also supply it yourself.

  • Advertisement

    Full page, half page, spread or cover position in the issue that suits your season.

  • Banner and newsletter

    Leaderboard, rectangle or halfpage on the platform, and a spot in the readers' newsletter.

  • Video

    Company feature or project video, filmed on location and placed on the platform with an article and the full transcript, and shared via newsletter and LinkedIn.

  • Your own podcast

    One episode or a whole series under your name, about your expertise, recorded in our studio in Weert or Oostkamp, with full transcript on the platform, and shared via our channels and the podcast apps.

  • Company directory

    Your own company page on the platform where all your publications come together.

The publication dates for 2027 are in the media kit. Request the media kit 2027

About L’Hotelier

Platform about hotel management.

Communicating through L’Hotelier continuously strengthens the image and awareness of your name, brand and company. In practice, your communication contributes significantly to your regional profile in the long term, in addition to the short-term response. Let people know who you are, what you do and where they can find you.

Combination packages or a tailored proposal

With our multimedia approach, you reach professionals in your sector and build or increase the brand awareness of your brand. The emphasis is on content quality and visibility for your organisation.

We offer combination packages where we align the channels for a wide reach and effective contact moments. We do this by combining editorial content and advertisements in the trade magazine and on the online platform. Banners on the website or in the newsletter attract a lot of attention. Our newsletters are read by an interested audience and our social media posts keep the sector informed.

The combination packages contain various options that meet the information needs of professional readers. The project manager will gladly tell you more about it. Our media strategists and campaign specialists advise and support you with tailor-made campaigns.

Informing and connecting skilled staff

Our trade editors have the necessary knowledge and experience. They gather relevant content, give professionals a voice and present it in a way that serves the customer. The creative team takes care of the design for print and online.

Your story on L’Hotelier?

L’Hotelier is one of the 45+ platforms of Louwers Mediagroep. Half an hour, at your place or online. We show what is currently available about you and what a first step on L’Hotelier would be.

Prefer to call? +32 50 36 81 70 (Oostkamp)

A reader browses through a trade magazine of Louwers Mediagroep