Grond/​Weg/​Waterbouw Vlaanderen

GWW presents current projects from Dutch and Belgian ground, road and water construction. Additionally, the editorial team writes about spatial planning, civil engineering, infrastructure, rail, underground construction, construction equipment and the water chain: developments, trends, policy and technology. Recurring themes include digitalisation in GWW, waterworks, tunnel and bridge construction, sewerage and underground infrastructure, rail techniques, Zero Emission and safety.

GWW shares current project, product and trade information in print, online, via digital newsletters and on social media. The year traditionally ends with an Annual Book.

GWW targets the management and directors of companies in dyke, bridge and canal construction, cultural engineering, dredging and hydraulic and road construction. Engineering, architectural and study firms, suppliers and trade associations are also part of the target group. Additionally, the information goes to regional and local organisations in road construction and to the relevant ministries and national services in the Netherlands and Belgium. The Dutch Rijkswaterstaat (including all HID’s, chief engineer-directors) and the members of the VCB (Flemish Construction Confederation) also receive the information.

Print

With our trade magazines and other titles, we reach thousands of professionals in the Netherlands and Belgium. Each trade magazine offers you an editorial environment to profile your brand to readers working in the sector.

Possibilities

Print is part of a media mix for us. We combine the trade magazine with online, audio, video and network activities, so that the channels complement each other.

Online

Reach via digital channels

Increase your online reach with the digital media of Louwers Mediagroep: websites, newsletters and platforms that your target audience reads.

Online visibility

Online media contribute to the positioning of your company. Through our online platforms, websites and newsletters, you come into direct contact with your target audience.

Advantages of online media

• Measurable and adaptable: you see the results and can adjust a campaign.
• Fast and current: your message is immediately online.
• Targeted: targeting makes your message more relevant and increases conversion.

Our online channels

Our niche platforms and digital magazines are visited daily by thousands of professionals. You reach readers from your sector there.

Articles

• Concrete paving stone combines water permeability with a strong and aesthetic finish
• Industrial electrification as a driver for grid reinforcement in Wallonia

Podcasts

Reach via audio

With podcasts and audio formats from Louwers Mediagroep, you bring your brand closer to your target audience.

Audio as a medium

Audio is a personal medium. Podcasts and branded audio formats offer space for depth and help you build a long-term relationship with your target audience.

Why audio works

• Personal: the listener feels directly addressed.
• Depth: audio provides space to cover a topic extensively.
• Flexible: the listener chooses where and when to listen.

Our audio formats

We produce podcasts and audio series on topics that engage professionals and decision-makers in your industry.

Video

Visible with moving images

Louwers Mediagroep produces videos for your brand: interviews, reports and content for social media.

What video adds

Video combines images, sound and emotion. You show what you are talking about, rather than just describing it.

Advantages of video

• Attention: video stands out and is better remembered.
• Versatile: suitable for websites, social media, events and presentations.
• Professional appearance: a well-produced video supports your brand's image.

Our video productions

We create short clips for social media and extensive reports. We tailor content and form to your target audience.

Events

Sharing knowledge and networking

Louwers Mediagroep connects professionals and companies through platforms, events and communities.

Personal contact

In addition to digital channels, personal contact remains important. With our events, communities and platforms, we bring professionals together.

What events bring you

• Direct contact: you speak to your target audience personally.
• Knowledge: experts address current themes from the sector.
• Business opportunities: new contacts can lead to collaborations.

Our events & communities

We organise small-scale seminars and large-scale fairs. Professionals share knowledge and do business there.

Subscriptions

GWW-Bouwmat focuses on ground, road and water construction and reaches ministries, provincial and municipal authorities and other relevant agencies and organisations. Additionally, the platform targets contractors, study firms and suppliers in road construction, paving, earthworks, sewerage, hydraulic engineering and civil works. Manufacturers and importers of construction equipment and machines and the members of Embuild Vlaanderen are also part of the target group.

Stay informed about civil engineering, road and water construction