Show the sector what you make.
Company features, project videos and aftermovies, made by trade editors and distributed through our platforms, newsletters and events.
What video does for you.
An assembly sequence, a machine in operation or a façade at full scale explains in thirty seconds what a page of text cannot. Distribution is included: the video appears on your sector’s platform, in the newsletter and on our social channels. Trade editors ask the questions the viewer would ask themselves.
Found.
When your customer searches, in Google or with an AI assistant.
Every video is accompanied by an article on the platform, containing the video and the full transcript. This ensures the topic is also indexed as text by Google and can appear in AI responses.
Known.
By those who decide in your sector.
A viewer remembers what they see in action. A feature with your people speaking shows who you are, not just what you sell.
Chosen.
Because they already saw and heard you.
A trade show video or short clips for LinkedIn bring your story to the people you meet that same week. We film at our events.
From a one-minute explainer video to a four-minute feature.
A product video often runs one minute, a company feature four. We advise on the length in the script, based on what the viewer needs to understand.
Request the media kit with all platformsCompany feature
A video about your company, people and way of working, produced the way we make a feature in the trade magazine.
Project video
Footage on site or in the factory, with the client, architect or contractor talking about how your product is applied.
Product video or explainer
A short, technical explanation of how your product works and when to apply it.
Expert interview
A conversation with your specialist in our studio, also usable as a video podcast.
Event video and clips
Coverage of your participation in De Bouwtop, De Infratop or Meet the Architect, plus short cuts for LinkedIn in portrait and landscape.
How a video is made.
Briefing and script
You tell us what the viewer needs to understand. We write the outline, the questions and the shot list and schedule the shoot.
Shoot and edit
Our crew films at your premises, on site or in our studio. You see a first cut, pass on corrections and approve the final version, including subtitles.
Publication and reporting
The video goes live on the platform, in the newsletter and on social. You receive the files and the viewing figures.
- Articlephone or video call
- Podcaststudio in Weert or Oostkamp
- Videoon location
With our own professionals and specialists in your field: by phone or video call for the article, in our studio in Weert or Oostkamp for the podcast, and on location for video, such as at the trade fair or with your product.
- Editorial article
- Video
- Podcast
- Newsletter
- Trade magazine
An editorial article, a page in the trade magazine, a video, a podcast, a newsletter and a LinkedIn post.
Public and indexed, video and podcast always with a full transcript. Discoverable in Google and readable for AI assistants, even years later. And measured in your campaign report.
Watch three productions.
A company feature for Picanol, a trade fair video at the Prowood Fair and a design film for Engels Group.
What appears, remains discoverable.
The video appears on your sector’s platform. That page is indexed by Google, so the video can still be found later and can come back in AI answers.
A selection of search terms in the top 10 of Google
- #1sloop sorteergrijper zware inzetArticle about a new demolition sorting grabGEO
- #1verhuur zware slooptoolsArticle about the start of a rental of demolition tools
Frequently asked questions.
Is your question not listed? Call us or ask it via the contact form.
What do I need to arrange myself on the day of the shoot?
Access to the location, the people who will speak on camera and the safety rules on site or in the factory. We arrange the rest: camera, lighting, sound, interviewer and schedule. Make sure the machines are running or the work is in progress. A location at a standstill makes for dull footage.
May I use the video on my own website and LinkedIn?
Yes, you receive the final files and the social clips for unlimited use on your website, LinkedIn, trade fair stand and in presentations. In addition, we publish the video on the platform, in the newsletter and on our social channels. We take care of licences for music and imagery.
How long should a video be?
As short as the message allows: a product video or explainer usually one to two minutes, a company feature or project video two to four minutes, an aftermovie around a minute and a half. For social we make clips of thirty to sixty seconds.
Does the video also go in the trade magazine?
Yes, that is possible: the printed company feature or advertisement gets a QR code to the video on the platform, so that readers of the trade magazine also see the video. In the proposal we then present print, online and video as one package.
This is why you use video.
Per goal you see how we approach it, and with which channels we combine it.
- Build brand awarenessAmong decision-makers in your sector
- Product or project in the spotlightNew or already on the market
- A new market or regionThe Netherlands, Flanders, Wallonia
- Get found onlineIn Google and AI assistants
- More enquiries and revenueFrom your own market
- Recruit skilled staffVisible as an employer
Put your product or project on screen.
Discuss your video project, or request the 2027 media kit to see which platforms your video appears on.
Your contact person: choose your sector. Architecture · Construction · Business & Hospitality · Industry & Production · Infra & Outdoor
