Your story in your customer's trade magazine.
Advertisements, company features and themed specials in the trade magazine that specifiers and buyers have on their desk.
Already a client? Everything for advertisers · Print specifications
What print does for you.
A trade magazine is read during working hours. Your message appears alongside independent project reports and interviews. Themed issues and yearbooks remain on the desk and in the construction site for weeks to months.
Found.
When your customer searches, in Google or with an AI assistant.
A company feature from the trade magazine is also placed on the platform of your sector, publicly accessible and indexed. This ensures it remains discoverable on Google and can appear in AI responses long after the issue has disappeared from the desk.
Known.
By those who decide in your sector.
A page in the trade magazine is not clicked away. Themed issues and yearbooks remain on the desk for months and circulate around the department. Decision-makers recognise those who appear regularly.
Chosen.
Because they already saw and heard you.
A yearbook or themed special is readily available when specifications or purchases are made. That is the moment you receive a call.
From a company feature to a spot in the yearbook.
A single advertisement or a spot in the yearbook: you choose the issue, theme and position based on the publication calendar in the media kit.
View the print specificationsAdvertisement
Full page, half page or spread in a position you choose, in the issue that suits your season or project.
Company feature
An editorially designed article about your project, product or approach, written by our trade editorial team or supplied by you.
Cover position
Your project on the cover or in the cover story of a themed issue, the place where every reader starts.
Insert or bound-in
Your brochure or product card as a separate insert in the trade magazine, for all subscribers or a selection.
Themed special and yearbook
Partner of a themed issue about your specialism, or a spot in a collector's edition such as the GWW Yearbook that stays on the desk for a year.
Each trade magazine has its own rate.
What you pay depends on a few choices you make with us. All rates, formats and publication dates are in the media kit 2027.
Request the media kit 2027The title
Each trade magazine has its own rate and readership.
The format
From a quarter page to a two-page spread.
Position and issue
Cover positions and themed issues are in demand and fill up earlier.
The number of placements
A single advertisement or a series throughout the year.
The production
Supply it yourself, or have our editorial team handle text, photos and layout.
Combination with online
Content relevant to your field, a banner or a mention in the newsletter on the platform.
45+ trade magazines, each with its own readers and an editorial team that knows the sector.
A selection from the trade magazines. Request a sample issue and review the trade magazine before you choose.
How a placement works.
Briefing
You tell us what you want to achieve, with whom and when. We compare this with the publication calendar and themes of the relevant platforms.
Proposal and production
You receive a plan with platform, issue, format, position and deadline. You supply the content, or our editorial team writes and photographs. You approve the proof before it goes to the printer.
Publication and reporting
You receive the voucher copy and an overview of circulation and distribution. On request, we also publish the placement online on the platform.
- Articlephone or video call
- Podcaststudio in Weert or Oostkamp
- Videoon location
With our own professionals and specialists in your field: by phone or video call for the article, in our studio in Weert or Oostkamp for the podcast, and on location for video, such as at the trade fair or with your product.
- Editorial article
- Video
- Podcast
- Newsletter
- Trade magazine
An editorial article, a page in the trade magazine, a video, a podcast, a newsletter and a LinkedIn post.
Public and indexed, video and podcast always with a full transcript. Discoverable in Google and readable for AI assistants, even years later. And measured in your campaign report.
What appears, remains discoverable.
A company feature from the trade magazine can also appear online on your sector's platform. It is indexed by Google and can reappear in AI responses long after the issue has disappeared from the desk.
A selection of search terms in the top 10 of Google
- #1sloop sorteergrijper zware inzetArticle about a new demolition sorting grabGEO
- #1verhuur zware slooptoolsArticle about the start of a rental of demolition tools
Frequently asked questions.
Is your question not listed? Call us, or check at Everything for advertisers.
Do I need to supply an advertisement myself or do you create it?
Both are possible. If you supply a ready-made file, we provide the specifications and deadline. If you do not have material, our editorial team will handle text, photography and layout based on a conversation with you. You approve the proof before placement.
Is a company feature recognisable as a paid placement?
Yes, a company feature is marked according to the rules of the trade magazine. The text itself is substantive and not promotional: our editorial team writes it like a project report, with client, approach, technique and result.
Can I choose which issue and theme I appear in?
Yes, you choose the issue, theme and position yourself, based on the publication calendar in the media kit. We advise which themed issue aligns with your product or project, and whether a yearbook or special offers more than a single placement.
How far in advance should I book?
Book as soon as you know which issue you want to appear in, as cover positions and themed issues fill up faster than regular pages. The publication calendar per platform is in the 2027 media kit. A company feature requires production time, so plan well in advance.
Do I get proof that my advertisement has been placed?
Yes, after publication you receive a voucher copy of the issue you appear in, with an overview of circulation and distribution of the platform. If your company feature is also online, you receive the link and the visitor numbers over the duration.
This is why you use print.
Per goal you see how we approach it, and with which channels we combine it.
- Build brand awarenessAmong decision-makers in your sector
- Product or project in the spotlightNew or already on the market
- A new market or regionThe Netherlands, Flanders, Wallonia
- Get found onlineIn Google and AI assistants
- More enquiries and revenueFrom your own market
- Recruit skilled staffVisible as an employer
Find the trade magazine your customer reads.
Request the 2027 media kit and receive a free sample issue of the platform that suits your market.
Your contact person: choose your sector. Architecture · Construction · Business & Hospitality · Industry & Production · Infra & Outdoor
