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Podcast

Join the podcast of your sector.

You participate as a guest, as a sponsor or with your own series. We record in our own podcast studio in Weert or Oostkamp and share the episodes via our platforms and newsletters.

Discuss your podcast idea Listen to an episode
2own podcast studios, in Weert and Oostkamp
45+platforms and newsletters to share
1987founded as a family business in Weert
Two people in conversation in the podcast studio of Louwers Mediagroep
What it gets you

What a podcast does for you.

A listener gives you twenty to thirty minutes, often on the way to the construction site or office. A sponsorship mention by the host sounds like a recommendation from a peer. One recording provides audio, an article on the platform, a mention in the newsletter and snippets for your own channels.

  1. Found.

    When your customer searches, in Google or with an AI assistant.

    Every episode is accompanied by an article on the platform, with the full transcript. This ensures the conversation is indexed as text by Google and can appear in AI responses. The episode itself is available in all podcast apps.

  2. Known.

    By those who decide in your sector.

    In conversation with the host, you explain how you solve a practical problem. The listener gets to know you as someone who understands the field, not as an advertiser.

  3. Chosen.

    Because they already saw and heard you.

    With a video podcast or a live recording at an event, the voice also gets a face, and the listener speaks to you in person afterwards.

Through our channels: print online audio video network

What you can use

From one guest episode to your own podcast.

Each recording is announced on the platform and in the newsletter and can be found in podcast apps.

Request the media kit with all podcasts

  • Guest episode

    Your specialist as a guest in an existing podcast of the platform, in conversation with the host about a trade theme.

  • Episode sponsorship

    A mention spoken by the host at the beginning or middle of an episode, in the tone of the conversation.

  • Season sponsorship

    Your name linked to a whole series of episodes, mentioned in each episode and in the accompanying articles.

  • Your own podcast series

    A series under your name about your expertise, produced by us and shared via our channels and the podcast apps.

  • Video podcast and live recording

    The same recording also on video with clips for LinkedIn, or a recording with an audience at De Bouwtop, De Infratop or Meet the Architect.

Recording in the podcast studio of Louwers Mediagroep
How it works

How an episode comes about.

  1. Briefing

    You determine the topic, guest and goal with us. We choose the platform and podcast that fits.

  2. Preparation and recording

    You receive a conversation outline in advance. The recording takes place in our podcast studio in Weert or Oostkamp, or on location, guided by the host. We edit, you listen back and approve.

  3. Publication and reporting

    The episode appears in the podcast apps, on the platform and in the newsletter. You receive the listening and reading figures.

  • Articlephone or video call
  • Podcaststudio in Weert or Oostkamp
  • Videoon location
You tell it in one conversation.

With our own professionals and specialists in your field: by phone or video call for the article, in our studio in Weert or Oostkamp for the podcast, and on location for video, such as at the trade fair or with your product.

  • Editorial article
  • Video
  • Podcast
  • Newsletter
  • LinkedIn
  • Trade magazine
We make every form that fits.

An editorial article, a page in the trade magazine, a video, a podcast, a newsletter and a LinkedIn post.

And it remains discoverable online for the long term.

Public and indexed, video and podcast always with a full transcript. Discoverable in Google and readable for AI assistants, even years later. And measured in your campaign report.

Listen to an episode

Six podcasts, six trade worlds.

Z&R Café is the podcast of our platform for sun protection and shutters, recorded in our studio. Listen to how a conversation with a peer sounds.

Z&R Café · episode 2

In conversation with Co-CEO Steven Heytens and Sales Manager Jos de Weerd of Brustor

Listen on Spotify
Z&R CaféThe podcast for the trade in the sun protection and roller shutter industry: conversations with professionals from the sector about the market, trends and their practical approach.10 episodes · Z&R
  1. 1In conversation with Robert Bosch of Rainbowsol
  2. 2In conversation with Co-CEO Steven Heytens and Sales Manager Jos de Weerd of Brustor
  3. 3In conversation with Eddy Hillebrand, chairman of the trade association Romazo
  4. 4In conversation with Philippe Goossens, Account & Business Development Manager at Becker Benelux
  5. 5In conversation with Jos Stoit, Chairman of Verofale (Association Romazo Manufacturers and Suppliers)
  6. 6In conversation with Frits van Veelen, Director at Driekleur-Besturingen B.V.
  7. 7In conversation with Wim Lenaers, Marketing Manager at Wilms
  8. 8In conversation with Dennis Schoormans from Schlappi Markiezen
  9. 9In conversation with Thijs and Derk from Deponti
  10. 10A Different Approach to the Z&R Awards in 2026. And... we are 30 years old!
More about Z&R Café
Hotelvak de PodcastPortrait interviews with professionals from the hotel sector, with host Susanne Kobus and co-host Daniël Bundel, Business & Innovation Lead at Louwers Mediagroep.17 episodes · Hotelvak
  1. 1Portrait conversation with Erwin van der Graaf, Managing Director Accor
  2. 2Every hotel tells its own story: portrait interview with Corina Waaijer, owner of Fine Hotels & Suites
  3. 3Portrait interview with Remco van der Jagt, General Manager within the IHCP-Group
  4. 4In conversation with Floris van Es, General Manager of Star Lodge Hotels & City Center Lodge
  5. 5Portrait conversation with Arne Heuwekemeijer, General Manager of Krasnapolsky
  6. 6Portrait conversation with Roberto Payer, 'the best hotelier in the world'
  7. 7Portrait conversation with Jeroen Werdmölder, General Manager at the Waldorf Astoria Hotel in Amsterdam
  8. 8Portrait conversation with Marijke Vuik, Chairperson of Koninklijke Horeca Nederland
  9. 9Portrait conversation with Peter Bishoff, Co-Founder of 3B Hotels
  10. 10Hotel Dilemma: How do you, as a hotelier, create more peace, overview and control in your organisation while the pressure on people, margins, systems and data continues to increase?
  11. 11Hotel Dilemma: How do you keep it safe and hospitable?
  12. 12Hotel Dilemma: How do you keep up as a hotelier in a world where technology is rapidly evolving?
  13. 13Portrait conversation with Jan Akkermans, Owner of Garde Hotels
  14. 14Portrait conversation with Remco Groenhuijzen, General Manager of Mövenpick Hotel Amsterdam City Centre
  15. 15Portrait conversation with Marlijn van der Valk, 'Hospitality is ultimately about people'
  16. 16Hotel Dilemma: How do you find and retain good talent in the hospitality industry?
  17. 17Portrait conversation with Ruben Schuuring, on entrepreneurship, hospitality and the growth of RBS Hotels
More about Hotelvak de Podcast
De GevelfactorFor architects who want to make design choices based on independent standards.4 episodes · Gevelbouw
  1. 1In conversation with Siu Kin Shek, founder and co-owner of BAS1S Architecten
  2. 2In conversation with Joost Gijsbers from Flow Gevelbekleding
  3. 3In conversation with Paul van Gansewinkel from HBR Timmerwerken
  4. 4In conversation with Arend Klinkhamer from Stiho
More about De Gevelfactor
KeukencastThe podcast for the trade in the kitchen industry: conversations with manufacturers, business owners and professionals from the sector.12 episodes · Keukenbouw
  1. 1In conversation with Martin Jansen from MiMa Agency: How can the kitchen industry ensure professionals stay?
  2. 2In conversation with Simon Rombouts from Chainable: 'Away with disposable kitchens'
  3. 3In conversation with Jos Creemers from Crejos Kitchens and Interiors
  4. 4In conversation with Don Wijnschenk from V-Zug
  5. 5In conversation with Jerry Severins from ByJerr
  6. 6In conversation with Patrick Leering from DecoLegno
  7. 7Podcast with Roel Oostra and Roger Bor
  8. 8Customer Experience: Has the ultimate definition finally been found?
  9. 9Solid Surface makes a comeback: Maik Idzes
  10. 10Podcast with Leo van der Velde: Dekker Zevenhuizen on Greengridz, sustainability and the kitchen of the future
  11. 11Kitchen sales start with cooking: Christian Borsboom and Jeroen van Oijen on showroom advice, the cooking experience and kitchen trends
  12. 12Beko Europe on kitchen trends, smart living, sustainability, Whirlpool and the Küchenmeile 2026
More about Keukencast
Tussen de StellingenThe podcast from Warehouse & Logistiek, the platform for internal and external logistics, supply chain and automation.3 episodes · Warehouse & Logistiek
  1. 1In conversation with Pascal de Vries from LAPP: keeping intralogistics moving, how do you do that?
  2. 2In conversation with Robin Joosen from Axelent: safety in logistics environments
  3. 3In conversation with Peter De Henau from SSI Schäfer
More about Tussen de Stellingen
Beton & StaalbouwThe podcast of the communication platform about concrete and steel in the Dutch and Belgian construction industry.9 episodes · Beton & Staalbouw
  1. 1In conversation with Yves Terneu (Aalborg White) and Bernard de Troch (Conix RDBM)
  2. 2In conversation with TBI and Penetron Benelux on sustainability, lifespan extension and CO₂ savings of concrete
  3. 3In conversation with Jan van Hapert, Barry van den Reek and Niels Oudenaarden from Liemar Software
  4. 4Joost Kunst from Kobout on bolts, nuts, inventory management and supply chains
  5. 5CO₂ reduction in concrete: how collaboration makes the concrete chain more sustainable
  6. 6Smart bridge maintenance with EIS: ProRail and Bjond Innovation on condition-based maintenance
  7. 7Van Dijk Beton: heavy prefab concrete for infrastructure, energy and sustainability
  8. 8Sustainable prefab concrete: Sika on additives, cement reduction and faster production
  9. 9i-Theses on ERP, automation and smart production
More about Beton & Staalbouw
Our podcasts

You can join any podcast.

As a guest or as a sponsor of an episode. Per podcast you see what it is about, who have already been guests and where you listen.

  1. Podcast from Z&R · 10 episodes

    Z&R Café

    Conversations with professionals from the sun protection and roller shutter industry: familiar names and people you do not know yet. They discuss changes in the market, how they respond to them and what they recommend to others.

    Guests have included: Rainbowsol, Brustor, Romazo, Becker Benelux, Verofale, Driekleur-Besturingen, Wilms and Schlappi Markiezen.

    Listen in the player above Join as a guest or sponsor
  2. Podcast from Keukenbouw · 12 episodes

    Keukencast

    The podcast for the trade in the kitchen industry. A manufacturer, an entrepreneur or a tradesman talks about market changes, new techniques and practical problems, with tips you can use yourself.

    Guests have included: MiMa Agency, Chainable, Crejos Keukens en Interieur, V-Zug and ByJerr.

    Follow Keukencast on Spotify Join as a guest or sponsor
  3. Podcast from Hotelvak · 17 episodes

    Hotelvak de Podcast

    Portrait conversations with professionals from the hotel sector about their background, their motivations and the choices that shaped their careers, and about the future of the hotel industry. With host Susanne Kobus and co-host Daniël Bundel, Business & Innovation Lead at Louwers Mediagroep.

    Guests have included: Accor, Fine Hotels & Suites and IHCP-Group.

    Listen in the player above Join as a guest or sponsor
  4. Podcast from Warehouse & Logistiek · 3 episodes

    Tussen de Stellingen

    The podcast from Warehouse & Logistiek, about intralogistics, supply chain and automation. Newer episodes are available on warehouselogistiek.eu.

    Guests have included: LAPP, Axelent and SSI Schäfer.

    Follow the podcast on Spotify Join as a guest or sponsor
Discoverable online for the long term

What appears, remains discoverable.

An episode is accompanied by an article on the platform. This means the topic is also indexed as text by Google and can reappear in AI responses.

How discoverable are you now?

The free SEO & GEO check shows what Google and AI assistants say about your company. Report within two working days.

Request the free check
Campaign reportingA supplier of attachmentsMeasured on 22 September 2026
17times in the top 10 of Google
12times in the top 3
4times as a source in Google's AI answer
84average SEO score, out of 100

A selection of search terms in the top 10 of Google

  • #1sloop sorteergrijper zware inzetArticle about a new demolition sorting grabGEO
  • #1verhuur zware slooptoolsArticle about the start of a rental of demolition tools
From the actual campaign report of a supplier of attachments (anonymous): content on RecyclePro, Warehouse & Logistiek and Grond/Weg/Waterbouw, measured on 22 September 2026. GEO = mentioned as a source in Google's AI response.
See the sample report
Good to know

Frequently asked questions.

Is your question not listed? Call us or ask it via the contact form.

Do I need experience speaking into a microphone?

No, the host leads the conversation and you receive the conversation outline in advance, so you know which topics will be covered. A podcast is a conversation, not a presentation. Mistakes are removed during editing. You listen to the episode before publication.

Can I mention my product or company?

Yes, but the conversation is about the professional theme and your product is mentioned as an answer to a question, not as an advertisement. If you want an explicit commercial message, it should be in the sponsor mention that the host records separately.

Who listens to these podcasts?

The readers of the platform: professionals, project leaders, business owners and decision-makers from the sector for which the podcast is made. Each episode is announced on the platform and in the newsletter, and can be found in the usual podcast apps.

Can I use the recording on my website and LinkedIn?

Yes, you receive the episode and video clips to share on your own website, LinkedIn and newsletter, with source attribution to the platform. Sharing is even encouraged: the more often the episode is listened to, the more you benefit.

What can we do for you?

You use a podcast for this.

Per goal you see how we approach it, and with which channels we combine it.

All goals at a glance

Your specialist in the podcast of your sector.

Discuss your podcast idea with us, or request the 2027 media kit with all podcasts per platform.

Discuss your podcast idea Listen to an episode

Your contact person: choose your sector. Architecture · Construction · Business & Hospitality · Industry & Production · Infra & Outdoor

The reception of Louwers Mediagroep, seen from above