Free SEO & GEO check
What Google and AI assistants currently say about your company, and the state of your website. Report within two working days.
SEO and GEO
SEO and GEO: found in Google, mentioned by AI
Skilled professionals ask Google and AI assistants for a supplier. A free measurement shows whether your company is included in those answers.
Asked to an AI assistantExample
Which suppliers of cladding do you recommend for a healthcare building in Flanders?
- A competitormentioned, with source
- Another competitormentioned, with source
- Your companynot mentioned
What it is
What are SEO and GEO?
SEO (search engine optimisation) involves working on your website to rank high in Google when a skilled professional or buyer searches for what you provide. GEO (generative engine optimisation) concerns the answers from AI assistants like ChatGPT, Gemini and Google AI Overviews, and whether your company is mentioned in them.
The difference lies in what the searcher sees. Google displays a list of results from which they choose themselves. An AI assistant provides one summarised answer and mentions a handful of companies or sources. A supplier not included there is not visible to that searcher.
Both rely on the same foundation: a site that is technically sound, answers specific questions and is mentioned in authoritative places. Measure where you stand now with the free SEO & GEO check. You will receive the report within two working days.
Why a media company views this differently
An agency optimises your website. We also ensure that you are written about.
Google and AI assistants derive their answers from public sources. If there is nothing about you on a public platform, there is nothing to find. And we ensure that there is something.
We write editorial articles about your product, service or project, or thematically, on your sector's platform: public, without login and indexed, and with video and podcast always with a full transcript. Each year, around 6,000 editorial articles appear on our platforms; yours can be among them. If you also want your own website in order, we set it up technically and content-wise so that Google and AI assistants can read it well.
SEO
About your position in Google's regular search results
AEO
About the featured snippets at the top of Google's search results
GEO
About the responses of ChatGPT, Gemini, Copilot and Google AI Overviews
Discoverable through what we make
Every channel counts towards your discoverability.
We turn your message into content and ensure it can be found.
Online
The editorial article that remains
Public, fully transcribed and indexed on your sector's platform. Discoverable online for the long term.
More about online
Video
Image, and text that Google reads
With every video, an article on the platform, including the video and full transcript. Public, indexed and measured in your campaign report.
More about video
Podcast
The conversation, also as text
Each episode with an article and full transcript on the platform, and discoverable in all podcast apps. Public, indexed and measured in your campaign report.
More about podcasts
Print
From trade magazine to discoverable
A company feature from the trade magazine is also placed online on the platform of your sector, publicly accessible and indexed.
More about print
Networking and events
The event stays discoverable
Report, interview and aftermovie appear on the platform and remain accessible long after the day has passed.
More about events
Your own website
Your own site in order
Technology, structure and texts that Google and AI assistants can read, built on what we see working on our platforms.
More about websites The evidence
What our content delivers in Google, measured with a client.
One of our clients supplies attachments and machines for excavators and wheel loaders. We created content about their company, products and services, published it on RecyclePro, Warehouse & Logistiek and Grond/Weg/Waterbouw and measured afterwards: per article on which search terms it ranks in the top 10 of Google, and whether Google cites it as a source in its AI response. The client remains anonymous here; the figures come from their actual campaign report.
Positions in Google move with the market and with what others publish. This is a snapshot on the measurement date, no prediction and no promise.
Campaign reportingA supplier of attachmentsMeasured on 22 September 2026
17times in the top 10 of Google
12times in the top 3
4times as a source in Google's AI answer
84average SEO score, out of 100
A selection of search terms in the top 10 of Google
- #1sloop sorteergrijper zware inzetArticle about a new demolition sorting grabGEO
- #1verhuur zware slooptoolsArticle about the start of a rental of demolition tools
- #1sloop- en recyclagemachines aanbouwdelenArticle about a new demolition sorting grab
- #4grondzeven zonder bedieningArticle about the start of a rental of demolition toolsGEO
What we do for you
First measure, then write, then adjust.
Everything starts with the free SEO & GEO check. Then you choose what fits.
Publication series
A series of editorial articles about your product, service or project, or thematically, on the platform of your sector, publicly accessible and indexed, each also in the newsletter and on LinkedIn. If desired, also in the trade magazine, and with video or podcast with full transcript.
SEO for your own website
Technology, structure, structured data and texts that Google and AI assistants can read. Based on the findings from the check.
Knowledge assistant for your site
An AI assistant on your own website that answers from your documentation and the articles about your company.
Campaign reporting
For all your articles, including those with the full transcript of your video or podcast: on which search terms they rank in the top 10 of Google, whether Google cites them as a source in its AI response, and their SEO score out of 100. Here is what it looks like.
Six-monthly re-measurement
The same measurement, six months later. This way you see what the publications have achieved and where the next round should aim.
Free SEO & GEO check
Measure your discoverability in Google and AI responses.
Free: your SEO Health Score, a technical measurement and an action plan.
Technology
What do Google and AI assistants look at?
First, a search engine must be able to read your site. This requires a robots.txt that allows crawlers, including those from AI services, an up-to-date sitemap and pages that load quickly. An llms.txt file summarises in plain language for language models who you are and which pages matter. Then it must be clear what is on a page: structured data describes in fixed fields who you are, what you provide and for whom. Our own site shows how this looks.
An AI assistant cites passages that directly answer a question. A page with the answer in the first sentences, concrete facts and a recognisable sender is more useful for this than general promotional text. Finally, who writes about you counts. Mentions and links on authoritative sites in your sector are considered. A partner article on a platform is such a source: trade information on a domain with authority, with your name included.
How it works
How does a process for SEO and GEO work?
From measurement to new measurement. The check is free and does not oblige you to anything; what you do afterwards is up to you.
- 1Step 1
Request the check
You enter your website and details. Access to your site or passwords are not required: we investigate what is public.
- 2Step 2
Receive the report
We measure your site and assess it on eleven research fields. You receive your SEO Health Score, the five findings that cost you the most and five quick wins. Within two working days.
- 3Step 3
Make choices
In a short conversation, we explain the report and agree on which search terms you will claim first.
- 4Step 4
Improve
The action plan runs in four phases from immediate to ongoing, with the effort per action. Your own web developer can work on it, or we can execute it.
- 5Step 5
Measure again
A new measurement shows what has changed per section. Approximately four weeks after the first improvements.
Comparison
What is the difference between SEO and GEO?
SEO and GEO largely use the same signals, but the searcher sees a different type of result.
SEO
Goal. Rank high in search results so the searcher clicks through to your site
Where the searcher looks. Google and other search engines, in a list of results
What counts. Relevant pages per search term, technical setup, loading speed and links from other sites
Technology. A crawlable site, a sitemap and good loading times
What you measure. Positions, impressions and clicks in Google
What a platform adds. A partner article with a link to your site, which is found on search queries where your own site does not yet score
GEO
Goal. Be mentioned or cited in the answer of an AI assistant
Where the searcher looks. ChatGPT, Gemini, Google AI Overviews and other AI assistants, in one summarised answer
What counts. Passages that directly answer a question, structured data and mentions on authoritative sources
Technology. Additionally, access for AI crawlers and an llms.txt file
What you measure. Whether AI crawlers can read your site and whether your company is mentioned in the questions your customers ask
What a platform adds. A mention on a domain with authority in your sector, which can serve as a source for AI answers
Working on one often helps the other: a fast, well-structured site with clear answers scores in Google and is useful for an AI assistant. In the free check, technical setup, content and AI discoverability are therefore sections of one score.
What determines the price
What does working on SEO and GEO cost?
The check is free and without obligation. We do not have a standard price for implementation, as the work varies per site: sometimes it is mainly quick wins that your own web developer picks up, sometimes structural work on the technical setup or content is needed. After the report, you know what is going on. In an introduction, we go through it together and you receive a tailored proposal. If you also want to appear as a source on a platform, the possibilities per title are in the media kit 2027.
The findings
What the report shows, and how much of it is a quick win.
The size of your site
The number of pages, languages and templates that need to be adjusted.
Who carries it out
Your own web developer, us, or a division between both.
New content
Whether pages are needed that answer your customers' questions.
One-off or ongoing
One round of improvements, or then regular measurements and adjustments.
Mentions on platforms
Partner articles on the platforms of your sector, if you want to use them.
Good to know
Questions about SEO and GEO
Is your question not listed? Call us or ask it via the contact form.
Can my company be found in ChatGPT?
Yes, but no one can enforce it. ChatGPT and other AI assistants compile their answers from sources they can read and trust. You increase the chance by making your site accessible to AI crawlers, directly answering your customers' questions and being mentioned on authoritative sites in your sector.
Which AI search engines count?
The best known are ChatGPT, Gemini and Google AI Overviews, the summarised answer above Google's search results. Additionally, there are Perplexity and Microsoft Copilot, among others. They each work in their own way but all use public web pages as sources.
How long does it take to see results?
Quick wins and technical improvements can often be implemented immediately. When search engines pick them up varies per site and per search term. A new measurement is useful about four weeks after the first improvements go live. Work on content and mentions usually takes more time.
Do you guarantee a position in Google or a mention in ChatGPT?
No. No one determines what Google or an AI assistant shows, so be cautious with anyone who promises that. What we do: first measure, then improve and then measure again, so you see what changes.
What does it cost if you carry out the improvements?
That depends on what the report shows. Therefore, we do not mention a standard rate. In an introduction, we go through the report together and you receive a proposal for your situation. Taking the implementation with us is not a requirement: the report is written so that your own web developer can work with it.
Does a partner article on a platform help for GEO?
It can help. A partner article is placed on a platform with authority in your sector, remains online and is indexed by Google. As a result, it can serve as a source for AI answers, with your name included. Read more about partner articles.
What is an llms.txt file?
A text file in the root directory of your website that tells language models in plain language who you are and which pages are important. It is a proposal for a standard and not a requirement; not every AI service uses it. You can see our own llms.txt above.
For which companies is SEO and GEO important?
For companies whose customers orient themselves online before making contact: manufacturers, suppliers, contractors and installers who sell to skilled professionals. In a niche market, an AI answer often mentions only a few names, so the difference between being mentioned or not is significant.
Read on
Your discoverability and the rest of your channels.
Free SEO & GEO check
Request a free SEO & GEO check
Your SEO Health Score, a technical measurement and an action plan, within two working days.
See my visibilityOnline
Online: partner articles and banners
How you appear as a source on the platform of your sector.
More about onlineHave a website built
Have a B2B website made
A new site set up for Google and AI from the start.
More about websitesWhat can we do for you?
All goals at a glance Start with what you want to achieve.
Per goal, you see how we approach it and with which channels.
- Build brand awarenessAmong decision-makers in your sector
- Product or project in the spotlightNew or already on the market
- A new market or regionThe Netherlands, Flanders, Wallonia
- Get found onlineIn Google and AI assistants
- More enquiries and revenueFrom your own market
- Recruit skilled staffVisible as an employer
Within two working days, you will know where you stand
The free SEO & GEO check measures your discoverability in Google and in AI answers and compiles the findings into one report.
