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What we do

Five channels to the decision-makers in your sector

We work with print, online, podcasts, video and events. You choose one channel or combine them in one campaign.

Book a meeting Request the media kit 2027
Two colleagues from Louwers Mediagroep working in the editorial office
Why

Clients choose who they know. That starts with content.

In a professional world where everyone knows each other, you also know each other from the trade magazine, the platform, the newsletter and the events. And if your client looks something up, they check Google or ask an AI assistant. Google and AI assistants get their answers from public sources.

That is why our specialists create unique professional content about your product, service or project, or thematically. We publish it where your professional world reads: in the trade magazine, on the platform, in the newsletter, on social media and at our events, within a network of 45+ platforms that we have built since 1987.

We are more than a media company that sells advertisements: we create the content, publish it in our own network, ensure it is discoverable online for the long term, and in your campaign report you see what it delivers.

Creating

You do not need to write texts or arrange a camera crew.

After one conversation, we write, film or record. Choose a channel and see how the process runs, up to your approval and the publication.

  1. Step 1
    You tell us

    An in-depth interview

    By phone or video call, at a time that suits you. Our trade editor knows your sector and delves into your product, projects and approach.

  2. Step 2
    We write

    We create the article

    The editorial team writes an editorial article in the language of your customers, with photography and layout in the style of the trade magazine. No text you need to write yourself.

  3. Step 3
    You approve

    You receive the proof

    You read the proof and give your approval. Only after your approval does it go to the printer.

  4. Step 4
    We publish

    In the trade magazine and online

    The article appears in the trade magazine of your sector and on the platform, publicly and indexed. You receive the voucher copy, and in your campaign report you see what the article does in Google, also in the AI response.

  1. Step 1
    We measure

    Where do you stand now?

    We start with the free SEO & GEO check: what does a customer currently find about you in Google and in AI assistants, and where are the gaps?

  2. Step 2
    You tell us

    An in-depth interview

    By phone or video call, at your convenience. From this, we create the editorial article, and if you wish, banners or a mailing leading to it.

  3. Step 3
    You approve

    Live on the agreed date

    After your approval, everything goes live: on the platform, in the newsletter and on LinkedIn.

  4. Step 4
    We report

    Measure and adjust

    You see impressions, clicks, opens and enquiries per placement, with advice for the next round. In your campaign report, you see per article what it does in Google, also in the AI response.

  1. Step 1
    Together

    Topic and guest

    We choose the subject, the guest and the podcast it fits with together. You receive a conversation outline in advance.

  2. Step 2
    You tell us

    Recording in our studio

    In our podcast studio in Weert or in Oostkamp, guided by the host. A conversation, not a presentation: we remove any slips of the tongue.

  3. Step 3
    You approve

    Editing and listening back

    We edit the episode. You listen back and give your approval.

  4. Step 4
    We publish

    In the podcast apps and on the platform

    The episode appears on Spotify and in the podcast apps, with an article and the full transcript on the platform and a spot in the newsletter. In your campaign report, you see what that article does in Google, also in the AI response.

  1. Step 1
    Together

    Briefing and script

    You explain what the viewer needs to understand; we write the outline, the questions and the script, and plan the filming day.

  2. Step 2
    We film

    The filming day

    Our team films on location: at your place, on the construction site, at the trade fair or with your product. We arrange camera, lighting, sound and interviewer.

  3. Step 3
    You approve

    Editing and corrections

    You see a first version, provide corrections and approve the final version, including subtitles.

  4. Step 4
    We publish

    On the platform and LinkedIn

    The video appears on the platform of your sector with an article and the full transcript, and in the newsletter and on LinkedIn. You receive the files and the viewing figures, and in your campaign report you see what the article does in Google, also in the AI response.

  • Articlephone or video call
  • Podcaststudio in Weert or Oostkamp
  • Videoon location
You tell it in one conversation.

With our own professionals and specialists in your field: by phone or video call for the article, in our studio in Weert or Oostkamp for the podcast, and on location for video, such as at the trade fair or with your product.

  • Editorial article
  • Video
  • Podcast
  • Newsletter
  • LinkedIn
  • Trade magazine
We make every form that fits.

An editorial article, a page in the trade magazine, a video, a podcast, a newsletter and a LinkedIn post.

And it remains discoverable online for the long term.

Public and indexed, video and podcast always with a full transcript. Discoverable in Google and readable for AI assistants, even years later. And measured in your campaign report.

Distributing

Where your story appears.

Each platform is a trade magazine, a website, a newsletter and a LinkedIn page, with an editorial team that knows the sector. Per channel, you see what we create, and what it works on.

Which mix suits my goal?

  1. Print

    Project article, thematic article or a presentation of your company or product, in the trade magazine of your sector.

    More about print
    Works towards
    • Known

  2. Online

    The trade content we create for you, on the platform: public, indexed and a source for Google and AI assistants.

    More about online
    Works towards
    • Found
    • Known

  3. Video

    We film on location, also at trade fairs or with your product, and place each video with the full transcript on the platform of your sector.

    More about video
    Works towards
    • Found
    • Known
    • Chosen

  4. Podcast

    As a guest, as a sponsor or with your own podcast: one episode or a whole series. We record in our studio in Weert or Oostkamp and place each episode with the full transcript on the platform of your sector.

    More about podcasts
    Works towards
    • Found
    • Known
    • Chosen

  5. Networking and events

    De Bouwtop, De Infratop and Meet the Architect are our own events for the Flemish construction and infrastructure sector.

    More about networking and events
    Works towards
    • Chosen
Discoverable

Everything is publicly available and indexed online.

Every editorial article, video and podcast episode we create for you is available without login on your sector's platform. The SEO and GEO indexing ensures your company, products, projects and themes are discoverable online for the long term, in Google and with AI assistants. We always create video and podcast with a full transcript, because Google and AI assistants read text, not images or sound.

This is how SEO and GEO work

How discoverable are you now?

The free SEO & GEO check shows what Google and AI assistants say about your company. Report within two working days.

  • The five findings that currently cost you the most
  • Five quick wins with immediate effect
  • An action plan in four phases, with effort per action
  • All findings per research field for review
Request the free check
Measuring

What your content delivers, you can see.

If we create content for you, you receive your own campaign report: per article where it stands in Google and whether Google mentions it as a source in its AI answer. No estimation: we measure it on the results page itself.

The proof, measured with a client
  • 17times in the top 10 of Google
  • 12of which in the top 3
  • 4times as a source in Google's AI answer

A supplier of attachments. Measured on 22 September 2026, per article in their campaign report. The client remains anonymous.

How we measure it
Good to know

Questions about how we work.

Is your question not listed? Call us or ask it via the contact form.

Do I have to take all five channels?

No. Many clients start with one channel, often an editorial article on the platform or a page in the trade magazine. What we do recommend: use one story immediately in more forms. Your story is already told, so each extra form costs you little extra time and makes you visible in more places.

What determines the price?

The titles you choose, the formats and how often you appear. The rates per title and per format are in the media kit 2027. For a campaign across more channels, we create a tailored proposal, usually within one working day.

How fast can it be?

For an advertisement in the trade magazine, three to four weeks before publication is usually sufficient, for a company feature that our editorial team creates we allow six weeks. Online, an editorial article can be included in the next newsletter. We plan a video within a few weeks, a podcast episode within a month. The publication calendar per title is in the media kit.

Can I see what it has delivered?

For online placements, we report impressions, clicks, opens and enquiries; for print, you receive the voucher copy and an overview of circulation and distribution. For your editorial articles, you also receive your own campaign report, including the article with the full transcript for your video or podcast.

Or start with your goal

What do you want to achieve?

All goals at a glance

Also for your own channels: Have a website built Social media CRM system Search portal

Discoverability and leads: SEO and GEO Campaign reporting Lead generation Leads in your own CRM

Shall we see what suits your goal?

Half an hour, at your place or online. We show what is currently discoverable about you, which platform your customers read and what a first step would be.

Book a meeting Request the media kit 2027
The reception of Louwers Mediagroep, seen from above