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Supplying material

Online specifications

Here are the technical requirements for online advertising materials: display banners, placements in our newsletters and sponsored content.

Contact us Frequently asked questions

Which specifications do you need?

Find your package and click on a section for the sizes and requirements.

Specifications per item

Company directory (Premium)

With a premium listing, you receive your own company page in our company directory. All messages you publish on our website are displayed on this page.

Specifications

  • Company name and category
  • 'About us' text of your company
  • Address of the head office
  • URL of website, email address and phone number
  • Company logo (hi-res)
  • Visuals (products, projects, etc.)
  • YouTube or Vimeo link (max. 1 video possible)

Your own content

During your online campaign, you can supply your own content, such as press releases and product information.

Specifications

  • Text formatted in a Word document including title, introduction and plain text (minimum 150 words).
  • Hi-res visuals (supply separately, do not place in the Word document).
  • Upon receipt, we will post the message immediately unless otherwise indicated.
  • Your message will also be included in our regular newsletter and shared on our social media channels.

Leaderboard

Specifications

  • Upload format: 1456 (w) x 180 (h) pixels
  • Display format: 728 x 90 pixels
  • Orientation: landscape
  • File size: max. 300 kB
  • Supported: animated GIF, GIF, JPG or HTML5
  • Animation: preferably 2 to 6 seconds
  • Extra: provide the URL to which the banner links.

For an animated gif, the first image must contain the full message, as email programmes only display the first frame.

Visual representation

Leaderboard728 × 90
To scale, on a website 1600 pixels wide.

Medium rectangle

Specifications

  • Upload format: 600 (w) x 500 (h) pixels
  • Display format: 300 x 250 pixels
  • File size: max. 300 kB
  • Supported: animated GIF, GIF, JPG or HTML5
  • Extra: provide the URL to which the banner links.

For an animated gif, the first image must contain the full message, as email programmes only display the first frame.

Visual representation

Mediumrectangle300 × 250
To scale, on a website 1600 pixels wide.

Halfpage banner

Specifications

  • Upload format: 600 (w) x 1200 (h) pixels
  • Display format: 300 x 600 pixels
  • Orientation: portrait
  • File size: max. 300 kB
  • Supported: animated GIF, GIF, JPG or HTML5
  • Extra: provide the URL to which the banner links.

Visual representation

Halfpagebanner300 × 600
To scale, on a website 1600 pixels wide.

Homepage take-over

Consists of 3 separate banners that together form a whole on the website.

Specifications

  • Billboard (top): upload 2200 x 500 px (display 1100 x 250 px)
  • Skyscraper (left): upload 500 x 1940 px (display 250 x 970 px)
  • Skyscraper (right): upload 500 x 1940 px (display 250 x 970 px)
  • File size: max. 300 kB per banner
  • Supported: animated GIF, GIF, JPG or HTML5
  • Extra: provide the URL to which the banner links.

Visual representation

Billboard1100 × 250 Skyscraper left250 × 970 Skyscraper right250 × 970
To scale, on a website 1600 pixels wide.

Newsletter banner

Specifications

  • Upload format: 1456 (w) x 180 (h) pixels
  • Display format: 728 x 90 pixels
  • Orientation: landscape
  • File size: max. 300 kB
  • Supported: animated GIF, GIF or JPG
  • Extra: provide the URL to which the banner links.

Note: HTML5 is not supported in the newsletter.

Visual representation

Newsletter banner728 × 90
To scale, in a newsletter 800 pixels wide.

Dedicated email

We fully design the dedicated email for you.

Specifications

  • Text of approximately 300 words including click-throughs.
  • Visuals to support the text.
  • Preferred send date.
  • Supplying your own HTML is also allowed.

Preferably keep the text to a maximum of 300 words and refer to a landing page or your own website for more information.

Questions about a file? Email traffic@louwersmediagroep.nl (Netherlands) or traffic@louwersmediagroep.be (Belgium). Layout by our studio: studio@louwersmediagroep.nl.

Good to know

Questions about supplying material.

Is your question not listed? Call us or ask it via the contact form.

Where do I supply my advertisement?

Via the upload link you receive by email after booking, or in the Louwers Portaal. Questions: traffic@louwersmediagroep.nl (Netherlands) or traffic@louwersmediagroep.be (Belgium).

Can you design the advertisement for me?

Yes. Our studio creates advertisements, banners and mailings based on your house style and materials: studio@louwersmediagroep.nl.

How do I supply a press release?

Via the form on the page Supply press release. The editorial team assesses each release for relevance and news value.