Brief answers to what we hear most often.
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What we do, and for whom.
What exactly does Louwers Mediagroep do?
We create unique trade content about your product, service or project, or thematically, in five ways: print, online, video, podcast, networking and events. We always create video and podcast with a full transcript. We share that content offline and online in our network of 45+ platforms for architecture, construction, industry, infrastructure and hospitality: in the trade magazine, on the platform, in the newsletter and on social media. We have built that network since 1987. Online, everything is public and indexed for SEO and GEO, so your company, products, projects and themes are discoverable online for the long term. At our events, companies meet their customers in person.
Who is this for?
For manufacturers, suppliers, contractors, installers and service providers who do business with professionals in one of our sectors. From family business to listed company; over 24,500 clients have preceded you.
For whom is this not?
For companies that sell to consumers: our readers are professionals. For those who want to be sure of a place in Google or in an AI response: no one can promise that, nor can we. And for those looking for someone to manage their social media channels daily: a social media agency would be a better fit. We do not offer that.
In which regions are you active?
Netherlands, Flanders and Wallonia, with offices in Weert and Oostkamp. Many titles exist in a Dutch, Flemish and French edition, allowing you to choose per market.
What it costs, how quickly it can be done and what you will see in return.
What does it cost?
That depends on what you want to achieve and in how many titles. Each title has a media kit with rates per format. For a campaign across multiple channels, we create a tailored proposal, usually within one working day.
How quickly can a campaign go live?
For an advertisement in the trade magazine, three to four weeks before publication is usually sufficient. For a company feature created by our editorial team, we allow six weeks. Online, an editorial article can be included in the next newsletter. We schedule a video within a few weeks, a podcast episode within a month.
Will I see what it has delivered?
Yes. For online placements, we report impressions, clicks, opens and enquiries; for print, you receive the voucher copy and an overview of circulation and distribution. For your editorial articles, you also receive your own campaign report: per article, which search terms it ranks in the top 10 of Google, and whether Google cites it as a source in its AI response. This also applies to the article with the full transcript accompanying your video or podcast. This is what it looks like.
What we do and do not promise.
Is this not just an advertisement disguised as editorial?
No, and we keep that distinction clear. What you buy from us is space, format and distribution: an article, a video or a podcast episode about your company, created by our specialists in consultation with you. What you never buy is our judgement: the editorial team determines the content of the independent section of each trade magazine and can refuse a text.
Can you promise that I will be mentioned in ChatGPT or Google?
No. No one can. Anyone who promises that is promising more than they can deliver. What we do ensure: that there are public, indexed editorial articles about your company on the platform of your sector, with video and podcast including the full transcript. Without such a source, there is nothing to find. With the free SEO & GEO check, we show what can currently be found about you. What each article does afterwards is measured in your campaign report, with the measurement date included.
Why a full transcript with video and podcast?
Because Google and AI assistants cannot read images and sound, but they can read text. Therefore, with every video and podcast, we create an article on the platform of your sector, including the full transcript. This is public, without login and indexed. Thus, what you convey in a video or podcast is discoverable online for the long term, for maximum online impact, and you can see in your campaign report what that article does in Google.
Supply, the Louwers Portaal and your contact person.
Where can I find my contact person?
On the page of each platform, your contact person is listed by name. On the For advertisers page, they are all listed.
How do I supply my advertisement?
The sizes are listed in the specifications for print and online, your deadlines in the Louwers Portaal. Questions about a file? Email traffic@louwersmediagroep.nl (Netherlands) or traffic@louwersmediagroep.be (Belgium).
What is the Louwers Portaal?
The Louwers Portaal is for clients of Louwers Mediagroep. Log in at portaal.louwersmediagroep.com. Questions about your access? Contact us.
Shall we see what suits your goal?
Half an hour, at your place or online. We show what is currently discoverable about you, which platform your customers read and what a first step would be.
