GreenPro Nederland

GreenPro publishes articles for Dutch garden and green professionals on current themes such as green maintenance, soil improvement and water management.

In addition to product information, for example about machines for the green sector, we cover topics such as climate change, sustainability, waterlogging and heat stress. The sector is seeking solutions for these issues and is sometimes further along than one might think.

Specialists write about the importance of greenery for our well-being and provide their vision on the industry. They address garden and landscape architects, garden contractors, municipal services and policymakers for public greenery, plant and tree nurseries, (swimming) pond and pool builders, roof and façade greening companies and garden centres. They also write for amusement parks, golf clubs, sports and recreational domains and companies for the rental and sale of garden machinery.

Information on topics such as city trees, plant species, ponds, machines, software, squares, terraces and garden fences appears in our trade magazine and special-interest magazine, on the online platform and via social media channels and newsletters.

Print

With our trade magazines and other titles, we reach thousands of professionals in the Netherlands and Belgium. Each trade magazine offers you an editorial environment to profile your brand to readers working in the sector.

Possibilities

Print is part of a media mix for us. We combine the trade magazine with online, audio, video and network activities, so that the channels complement each other.

Online

Reach via digital channels

Increase your online reach with the digital media of Louwers Mediagroep: websites, newsletters and platforms that your target audience reads.

Online visibility

Online media contribute to the positioning of your company. Through our online platforms, websites and newsletters, you come into direct contact with your target audience.

Advantages of online media

• Measurable and adaptable: you see the results and can adjust a campaign.
• Fast and current: your message is immediately online.
• Targeted: targeting makes your message more relevant and increases conversion.

Our online channels

Our niche platforms and digital magazines are visited daily by thousands of professionals. You reach readers from your sector there.

Articles

• Digital platform enhances dealership operations
• From green plans to green practice in construction

Podcasts

Reach via audio

With podcasts and audio formats from Louwers Mediagroep, you bring your brand closer to your target audience.

Audio as a medium

Audio is a personal medium. Podcasts and branded audio formats offer space for depth and help you build a long-term relationship with your target audience.

Why audio works

• Personal: the listener feels directly addressed.
• Depth: audio provides space to cover a topic extensively.
• Flexible: the listener chooses where and when to listen.

Our audio formats

We produce podcasts and audio series on topics that engage professionals and decision-makers in your industry.

Video

Visible with moving images

Louwers Mediagroep produces videos for your brand: interviews, reports and content for social media.

What video adds

Video combines images, sound and emotion. You show what you are talking about, rather than just describing it.

Advantages of video

• Attention: video stands out and is better remembered.
• Versatile: suitable for websites, social media, events and presentations.
• Professional appearance: a well-produced video supports your brand's image.

Our video productions

We create short clips for social media and extensive reports. We tailor content and form to your target audience.

Events

Sharing knowledge and networking

Louwers Mediagroep connects professionals and companies through platforms, events and communities.

Personal contact

In addition to digital channels, personal contact remains important. With our events, communities and platforms, we bring professionals together.

What events bring you

• Direct contact: you speak to your target audience personally.
• Knowledge: experts address current themes from the sector.
• Business opportunities: new contacts can lead to collaborations.

Our events & communities

We organise small-scale seminars and large-scale fairs. Professionals share knowledge and do business there.

Subscriptions

GreenPro focuses on garden and landscape architects, garden contractors and gardeners, but also on large-scale green providers, municipal green managers and managers of cemeteries and sports fields. The platform also reaches tree nurseries, arborists, pond builders, roof and façade greening companies, garden centres and recreational domains.

Under the name Pool Construction, pool builders, landscape architects, designers, installers of techniques, clients, consultancy firms, industry organisations, suppliers, manufacturers and related organisations are also directly addressed.

Stay informed about news and professional information for the garden and green professional