Not discoverable
Those searching for what you make end up with a competitor. In Google, and also in the responses of AI assistants, there is little about you.
Have a website built
B2B website creation for construction and industry
Built by a team that sees daily what skilled staff search for and read.
Does this sound familiar?
Many visitors to your site, but hardly any enquiries.
The site tells what you do, but not what the visitor should do now.
Slow or dated
The site loads slowly on a phone or no longer reflects your company's current image.
Difficult to maintain
You need a developer for every text change, so new projects and vacancies are delayed.
What it is
What is a B2B website?
A B2B website is a site for business buyers: purchasers, specifiers and project managers who compare suppliers before contacting them. They search in Google and AI assistants like ChatGPT. A good B2B website is found there, answers their questions and shows what you have built or delivered.
Louwers Mediagroep creates B2B websites for manufacturers, suppliers, contractors and installers. The design follows your corporate identity and works on every screen. You then update pages, projects, vacancies and news yourself in an easy CMS, without technical knowledge.
We manage over 45 platforms ourselves and see daily which pages skilled staff find and read. This knowledge is in every site we create. We measure how discoverable your current site is beforehand. After going live, you receive a report comparing the new situation.
The right moment
When should you create a new B2B website?
A new site is not an end in itself. Four situations where it makes a difference for companies that sell to other companies.
Your site is outdated or difficult to manage
Every change goes through an agency, or through that one colleague who originally built the site. On a new site, you update texts, projects and vacancies yourself.
You are not found for what you deliver
Competitors are at the top in Google or mentioned in AI responses, you are not. The free SEO & GEO check shows which search queries you are missing and why.
Your projects get too little space
Specifiers and clients want to know what you have built, where and with what result. A project page with assignment, approach and result convinces them and is also found in Google.
Enquiries do not reach the right person
Forms that end up in a general mailbox are followed up late. An enquiry can also go directly into your CRM, with the source included. Read how you connect leads to your CRM.
What you get
What is included in a B2B website from Louwers?
Each site is designed and built for one company. These sections are included in every project. What is added, such as multiple languages or a connection to your CRM, is stated in the proposal.
Design in your corporate style
A custom design based on your logo, colours and images, that works on phone, tablet and desktop.
Pages that answer questions
Service pages with a short, clear answer at the top and frequently asked questions at the bottom. This way, Google and AI assistants can quote your text.
Projects and references
Project pages with assignment, approach, result and location name, and space for client feedback.
Managed by you
You get your own account in the CMS. After saving, the site is automatically updated.
Technology for Google and AI
Fast pages, structured data, a sitemap and a llms.txt file that allows AI assistants to read your site.
Forms
Contact and enquiry forms that come in by email, or directly into your CRM.
This is what it looks like
What does a website from Louwers look like?
This is our own site, on laptop and phone. It runs on the same CMS as the sites we build for clients. Your team will soon work in the same management environment as we do.
Videos and podcasts we create for you can also be placed on your own site. This way, your project pages get moving images, and a recording continues to work longer. See what we create on the video page.
How it works
How is a website made?
From the first meeting to go-live. You first approve a sample of the design, and you view the entire site on a protected test address before it goes live.
- 1Step 1
Meet and measure
You tell us what the site should deliver and for whom. We measure your current site for speed, technology and discoverability in Google and AI responses. This baseline measurement is the starting point.
- 2Step 2
Direction and design sample
We map your competitors and the strongest sites in your sector, and include sites you find good. Then we create a sample of the most important screen, on desktop and mobile. Only when you approve it, we build the entire site.
- 3Step 3
Build and fill
We build the site and put texts, projects and images in it, also from your current site. You view everything on the test address and add to it.
- 4Step 4
Launch and measure again
We redirect old addresses to the new pages. We link the measurement data, measure again and after about four weeks once more.
Comparison
Louwers Mediagroep, web agency or self-build: what suits you?
All three deliver a working website. The difference lies in what happens around the site.
Louwers Mediagroep
Knowledge of your market. Own network of 45+ platforms in construction and industry
Discoverable in Google and AI. Part of the build: structured data, llms.txt and pages that answer search queries
Measurement. Baseline measurement beforehand, report after go-live and a re-measurement after about four weeks
Management after launch. You update pages, projects, vacancies and news yourself
Content and reach. You also place videos and podcasts from our studio on your site; reach via the platforms
General web agency
Knowledge of your market. Often works for clients from many different sectors
Discoverable in Google and AI. Often a separate task alongside design and construction
Measurement. Varies by agency
Management after launch. Depends on the system used by the agency
Content and reach. Purchased separately from a production house or media company
Build yourself with a site builder
Knowledge of your market. Down to you
Discoverable in Google and AI. Depends on the package settings
Measurement. Set it up yourself
Management after launch. Yourself, within the possibilities of the package
Content and reach. Make yourself or purchase
A general web agency can be a good choice if your site is mainly a business card. If you sell to a fixed professional group, what matters most is how well the site aligns with what that group is looking for. If you are unsure whether you need a new site, first request the free SEO & GEO check.
What determines the price
What does it cost to have a B2B website made?
We do not have a fixed price: each site is designed and built for one company. What you pay depends on the size and what the site needs to do. What you supply yourself also counts: texts and photos that already exist do not need to be made again. In an introduction, we discuss your goals, your current site and the pages you need. Based on that, you will receive a tailored proposal. If you first want to know how your current site is doing, request the free SEO & GEO check.
The size
A compact site with services and contact, or a site with many products and projects.
The texts
Supply yourself, or have them written to answer search queries.
The number of languages
Each additional language means extra pages and translation.
The imagery
Use your own photos, or have photography and video made.
Integrations
For example, forms that come directly into your CRM.
The switchover
How many pages and addresses from your current site we take over and forward.
Good to know
Questions about creating a B2B website
Is your question not listed? Call us or ask it via the contact form.
What does it cost to create a B2B website?
That depends on the size of the site, the texts, the number of languages, the visuals and any integrations. Therefore, we do not quote an amount in advance. During an introduction, we discuss what you need, and then you receive a tailored proposal.
How long does it take to create a website?
That mainly depends on the size and how quickly texts, visuals and approvals are available. The schedule is included in the proposal. You first approve a draft of the design; then we build the entire site. What helps: supplying texts and photos early, and having one person who decides on behalf of your company.
Can I update the website myself afterwards?
Yes. You receive your own account in the CMS, where you can update pages, projects, vacancies and news without technical knowledge. After saving, the site is automatically updated. For colleagues who also need to be able to publish, we create their own account. You only need us for changes to the design or technology.
What happens to my positions in Google when I switch?
With a new site, the addresses of pages often change. We redirect all old addresses to the new ones, and we test these redirects before going live. Afterwards, we link the measurement data, submit the sitemap and measure again.
Will my email continue to work when the website moves?
Yes. During the transition, we only adjust the settings for the website. The settings for your email remain unchanged, so your email works as it does now.
Do you also arrange the hosting?
Yes. The site runs on servers that we manage, with a secure connection (https) and security settings on the server. Changes you save in the CMS are online without our intervention.
Will I be mentioned by ChatGPT and other AI assistants with a new site?
No one can give a guarantee. However, we set up the site so that AI assistants can read and cite it well: with structured data, an llms.txt file and pages that fully answer a question. How this works is explained on our page about SEO and GEO.
How do I know if my current website is still adequate?
Request the free SEO & GEO check. You will receive a report within two working days with an SEO Health Score on seven sections, the scores of the technical measurement and an action plan. This will show you whether a new site is needed or if adjustments to the current one suffice.
Read on
Your website and the rest of your channels.
SEO and GEO
SEO and GEO: found in Google, mentioned by AI
How your site becomes discoverable in Google and in the answers of AI assistants.
Read about SEO and GEOLeads in your own CRM
Connect leads to your CRM
Enquiries from your site directly into your CRM, with the source included.
More about leads in your CRMWhat can we do for you?
All goals at a glance Start with what you want to achieve.
Per goal, you see how we approach it and with which channels.
- Build brand awarenessAmong decision-makers in your sector
- Product or project in the spotlightNew or already on the market
- A new market or regionThe Netherlands, Flanders, Wallonia
- Get found onlineIn Google and AI assistants
- More enquiries and revenueFrom your own market
- Recruit skilled staffVisible as an employer
Discuss your new website
During an introduction, we discuss your market, your current site and what the new one should deliver. We respond within one working day.
