From now on, the ambitious media company bundles five strategic media channels, print, online, video, podcasts and networking events, into one powerful mix for maximum impact. At the same time, the Belgian office of the Benelux group moves to a new, future-oriented base in the business centre O-Forty in Oostkamp. The growth of this Dutch-Belgian company reflects the ambition to further strengthen the role of connecting media partner.
From trade magazines to media partner
Where Louwers Mediagroep has been known since 1987 as a communication partner with a strong reputation in print, it positions itself today as a media partner with 50 media platforms for various B2B sectors in the Benelux, a broad network and a full-fledged multichannel offering: print, online, video, podcasts and network events. This strategic combination provides more impact, more flexibility and a clear added value for customers and partners.
Business leaders Stefan Louwers and Wim Fierens set the course for the coming years:
“In addition to traditional advertising, we now focus even more on content connection and measurable results. By smartly combining our media forms, we create that added value.”
“We have evolved from publisher to media company and today further to a cross-media partner that strengthens sectors through expertise and connection,” they say.
Symbolic move to future-oriented office
The move of the Belgian office to the innovative business centre O-Forty in Oostkamp underscores the new phase the media group is in. The new location, visible along the E40, serves as a professional meeting point for customers, editors, project managers and partners. The physical space thus becomes an extension of the renewed positioning.
“For us, it is more than a move,” says Stefan Louwers. “It is the seal of what we have built over the past years. A place where our growth and ambitions become visible.”
Repositioning with retention of identity
Although the appearance and approach are renewed, the identity of Louwers Mediagroep remains rooted in some fixed values: personal service, content quality and long-term relationships.
“Our strength has been in people work for 40 years,” says Wim Fierens. “Digitalisation changes the form, but not the essence. We continue to focus on quality and trust, as our customers are accustomed to from us.”
Growth, innovation and impact
The ambitions for the coming years are clear: continue to grow, continue to innovate. The focus is on smart, cross-media campaigns, sector-wide promotion and strategically connecting networks. Customers can rely on targeted guidance to increase their communication power and optimise their budgets.
“Our measure of success is simple,” concludes Stefan Louwers. “If customers stay with us because of our impact, if employees feel at home and if our network continues to grow, then we are doing well.”
About Louwers Mediagroep
Louwers Mediagroep is a cross-media B2B communication partner with headquarters in the Netherlands and Belgium. The family business is active in various sectors such as construction, industry, technology, installation, hospitality and design and has grown into an established value in the media sector. They translate professional knowledge into accessible, relevant content. From print and online to video, podcasts and networking events. In short, content with impact in every specific sector. Media with added value.
Download the press kit with hi-res visuals and PDF versions here.
Download the press kit with hi-res visuals and PDF versions here.
