'Louwers Mediagroep invests in growth, connection and quality'

Louwers Mediagroep, communications specialist in diverse B2B sectors, is repositioning itself with a new corporate identity and the fresh baseline 'media with VALUE'. From now on, the ambitious media company will bundle five strategic media channels - print, online, video, podcasts and networking events - into one powerful mix for maximum impact. At the same time, the Benelux Group's Belgian office is moving to a new, future-oriented base in the O-Forty business centre in Oostkamp. The growth of this Dutch-Belgian company reflects its ambition to further strengthen its role as a connecting media partner.

From publisher to media partner

Whereas Louwers Mediagroep has been known as a communications partner with a strong reputation in print since 1987, today it positions itself as a media partner with 50 media platforms for various B2B sectors in the Benelux, a broad network and a full multichannel offering: print, online, video, podcasts and networking events. This strategic combination ensures more impact, more flexibility and clear added value for customers and partners.

Managing directors Stefan Louwers and Wim Fierens set the course for the coming years:

"On top of classic advertising, we now focus even more on content connection and measurable results. By cleverly combining our media forms, we create that added value."

"We have evolved from publisher to media company and today further into a cross-media partner that strengthens sectors through expertise and connection," it sounds.

Symbolic move to forward-looking office

The move of the Belgian office to the innovative O-Forty business centre in Oostkamp underlines the new phase the media group is in. The new location - visible along the E40 motorway - acts as a professional meeting point for clients, editors, project managers and partners. The physical space thus becomes an extension of the renewed positioning.

"For us, it is more than a move," says Stefan Louwers. "It is the sealing of what we have built in recent years. A place where our growth and ambitions become visible."

Repositioning while maintaining identity

Although the look and approach are being renewed, Louwers Mediagroep's identity remains rooted in a few fixed values: personal service, quality content and long-term relationships.

"Our strength has been in people work for 40 years," says Wim Fierens. "Digitalisation changes the form, but not the essence. We remain committed to quality and trust, as our customers have come to expect from us."

Growth, innovation and impact

Its ambitions for the coming years are clear: keep growing, keep innovating. The focus is on smart, cross-media campaigns, cross-sector promotion and strategically connecting networks. Clients can count on targeted guidance to increase their communication power and make optimal use of their budgets. 

"Our measure of success is simple," concludes Stefan Louwers. "If customers stay with us because of our impact, if employees feel at home and if our network continues to grow, then we are doing well."

About Louwers Mediagroep

Louwers Mediagroep is a cross-media B2B communications partner with headquarters in the Netherlands and Belgium. The family business operates in various sectors such as construction, industry, engineering, installation, hospitality and design and has grown into an established player in the media sector. They translate expert knowledge into accessible, relevant content. From print and online to video, podcasts and networking events. In short, content with impact in each specific sector. Media with added value.